It comes in a yellow box that, from 1917, was decorated with the smiling face of a Senegalese marksman wearing a bright red fez. The problem was not with its chocolate, cereal and banana flavoring ("the most nutritious product on the market," Henault boasts) but with its packaging. The problem was a big one, a lawsuit accusing Banania, Nutrimaine's chief product (it has only two), of "offending human dignity and of contravening public order because of its racist character."īanania has since 1912 been a favorite breakfast drink for French children. "About two or three days after I started I was told there was a problem with a group from France's former overseas territories," he said in a telephone interview. PARIS - When Thierry Henault, after a long career among such food industry giants as Nestlé, took over as president of Nutrimaine, a company of 70 employees north of Paris, he looked on it as a sort of peaceful pre-retirement post.
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